More than half a century ago, Toyota designed a working model based on systematic and constant respect towards each of the following principles:
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Ambitious challenges. Long-term insight with ambitious short-term challenges.
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Kaizen. Improvement of operations in each sector and business.
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Genchi Genbutsu. Working on site, where things happen.
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Respect for people. Consideration of all opinions and points of view.
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Teamwork. Encourage teamwork to reach consensus.
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This group of five principles is classified into two sets: the first three principles are concerned with ‘continuous improvement’. The second set, which includes the last two principles, is called ‘respect for people’.
Toyota strongly believes in continuous improvement and respect for people. That is why it considers each of these principles to be key to the model performance. Thanks to this sincere belief, the company has succeeded in taking this framework to levels of excellence.
However, in most Western organisations which have tried to adopt the Toyota culture and implement it in their businesses, the whole Toyota culture has been reduced to the application of ‘Kaizen’.
‘Kaizen’ is defined as ‘change for the better’ or directly as ‘improvement’ in Japanese, although, in many cases we translate it directly into English as ‘continuous improvement’. The concept of ‘Kaizen’ describes a whole method of improvement based on concrete actions, usually of small magnitude, applied diligently at the moment when a deviation from specified standards occurs.
In a reductionist way, in some forums, it is considered that ‘kaizen’ concentrates the core of activities which explain all of Toyota’s improvement, but this statement is not accurate. Toyota has different improvement systems aimed at dealing with very different problems requiring methodologies adapted to their specific characteristics.
Kaizen, Kaikaku, Kakushin
Everyone has heard that the Eskimos have dozens of words to describe the different types of snow. Although this statement is not accurate, since Finnish language has about forty words to describe snow, it is logical to think that a language spoken in a Nordic climate, where most towns are under a snow cover for a good part of the year, will develop a wide range of terms to describe snow.
Languages evolve as a reflection of the activities and culture of the place, in order to describe in detail that which has a characteristic value, although in other cultures those aspects might not need to be further differentiated. That is the case of process improvement. We can find different words in Japanese used to describe the different types of improvement in a very precise way. Depending on the problem to be dealt with, a specific improvement activity is required:
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Kaizen Teian (change + better + suggestion). This refers to all those suggestions for improvement which can be made by each individual within the organisation. It is one of the most agile and dynamic systems for the application of small improvement actions.
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Kaizen (change + better). It is translated as continuous or evolutionary improvement and is used to describe those activities which enable a process or business to be constantly improved. Improvement workshops are part of company kaizen.
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Kaikaku (change + revolution). It is translated as radical improvement and is used to describe those transformations of a process or business seeking a system redefinition. The lean transformation process of an organisation can be considered as a kaikaku improvement.
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Kakushin (new + revolution). This is translated as disruptive innovation and is used to describe those discoveries or ideas which change the status quo of a business. An example of kakushin are all those technological innovations that, at their launch, change the market rules and inevitably lead to the obsolescence and disappearance of the previous technology.
The three improvement typologies
Every organisation must strive to maintain a delicate balance in the use of each of the different improvement typologies. To a large extent, the survival of the company depends on it, since each of them has a different improvement objective. In the short term, ‘kaizen’ activities facilitate the improvement of current products and processes, which is necessary to remain competitive.
In the mid-term, a radical ‘kaikaku’-style improvement allows for a total redefinition of a business or the opening of new, unknown markets. These activities are necessary to ensure the company’s growth.
Finally, in the third case, for ‘Kakushin’, the organisation must remain alert to changes and innovations which could radically transform the business or have a significant impact on its future. It is necessary to study current technologies and methods from a critical view and be willing to change them when necessary.
Nobody is unaware that, as with the potential return to be obtained, uncertainty levels are very different in each of the cases. In the first case, the development of a ‘kaizen’ presents a low level of uncertainty, in the case of a radical improvement, the risk is already higher and may jeopardise the company’s presence in some markets. In the latter case, an error in the decision on how the company participates in a disruptive change might lead to its extinction.
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Different cases, different improvements...
To understand the difference between the three models, some examples from Toyota are representative. There is no need to talk too much about ‘kaizen’, as Toyota’s process of implementing this improvement model in all its processes is widely known.
In terms of an example of ‘kaikaku’ applied to Toyota, we can go back to the first implementation of a factory in the United States. This involved installing a familiar technology in a totally new environment. The implementation was a success which has often been attributed to the business insight of Eiji Toyoda, who was responsible for this decision. Years later, he himself admitted that such a decision is a gamble that you take because you have a conviction and commitment leading you to believe that the business needs it. However, as in any gamble, no one has all the information to be right and, consequently, you don’t know whether you are going to win or lose until you carry it out.
Finally, the most recent and obvious example of ‘kakushin’ is the company’s launch of its first hybrid vehicle. The Prius model was launched at a time when the technology was not fully developed and the acceptance of such a vehicle could not be foreseen. Nevertheless, they were the first to develop a technology in production models which many others are now copying.
In short, given the need for progress in our organisations, it is important that we know what type of improvement we need to apply in each case. Otherwise, it will be difficult for us to achieve our objectives sustainably and in the long term.
If you wish to design the necessary systems to make these improvement frameworks become a fact in your organisation, we will be happy to guide you on your journey.
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